A perspective on sampling practices - matching marketer's needs to the changing Indian market scenario and growth of agglomerates and 1 million+ population towns, case for town class for quotas as opposed to actual towns
A case study that explains how quality of data is much better in case of online surveys, with guidelines on how sampling and non-sampling errors are eliminated.
A case study which shows how completion rate drops with increase in length and complexity of questionnaire, and shows methods of decreasing the dropout rates.
A case study on how market research needs to redefine their quota sampling strategies.
A case study that shows how different kinds of innovative incentive schemes for respondents can dramatically increase the completion rates.