Panel Book

Our access panel is the most comprehensive and representative of Indian branded consumers.
If we can't do the survey, nobody can.

Representation

Ideally all sample surveys should be representative of the universe. But the irony is that, rarely one knows the actual universe details. For example, "How many deodorant users are there on the Internet?"

No one knows. Except us!

We have developed an in-depth understanding of the population data from the Government of India Census 2011 figures and other large studies like NSSO, NCAER etc. We also conduct a very large baseline study (recent round of 121,000+ individuals) across 109 towns & 196 villages to understand the Indian population, amd we call it "India Consumer Landscape"

On top of the baseline, another large (36000+) internet users survey - India Online Landscape is conducted to understand the regular internet users in India, their internet usage patterns, product consumption patterns, brand preferences etc. We are also continuously running a comprehensive profiling of users across our access networks. As on date, more than 2,63,000 people are profiled to bringing the incidence rate of various target groups of your interest.

Together this helps us conduct representative sample surveys on behalf of clients. However, inorder to remove any possibility of "self selection bias", we use appropriate "universe weights" to correct the sample proportions to that of universe.



Data collection formats

We give you an option to choose your survey ad format. Every format will have its own advantages, content & different response rates. We will make sure to give you the best results in the shortest possible time.



Formats for your survey links

Display advertising

  • Widest reach across our access network
  • Near random sampling ability
  • Opens questionnaire in a separate page
  • Provides you flxibility of using any survey programming tool

Opinion Widget

  • Widest reach across our high traffic websites
  • Near random sampling ability
  • Opens questionnaire in a separate page
  • Provides you flxibility of using any survey programming tool

MagicBox

  • Widest reach across our high traffic websites
  • Near random sampling ability
  • Once a day surprise for the users
  • Opens questionnaire in a separate page
  • Provides you flxibility of using any survey programming tool

Share opinion expandable widget I

  • Ideal for short surveys
  • Widest reach across our high traffic websites
  • Near random sampling ability
  • Opens questionnaire in a separate page
  • Provides you flxibility of using any survey programming tool

Share opinion expandable widget II

  • Ideal for short surveys/single questions asked directly
  • Widest reach across our high traffic websites
  • Near random sampling ability
  • Opens questionnaire in a separate page
  • Provides you flxibility of using any survey programming tool

E-mailers

  • Best to drive fast response
  • Sent to double optin registered user base across network
  • Near random sampling ability
  • Opens questionnaire in a separate page
  • Provides you flxibility of using any survey programming tool

Our innovative formats

GC Nano

Single question format but you get the data back with Age, Gender & location information getting appended. Ideal for quick results.

Quiz Widget

To make it more engaging, the survey can also be asked in the form of a quiz. This is also ideal only if the survey is fairly short.


Video/Photo Widgets

Video/Photo Widgets: You can pre-test the TV, radio or print ads on a sample representative of your target audience and check their likely reactions. A post-test can also be done to check the awareness, liking and the brand connect with the TG. The panel member will be asked to view the video, image or play the audio and answer the questions connected to it as shown in preview.

Mobile Survey Options

Mobile APP/WAP

We can also render the survey questionnaire on mobile phones. Please check the embeded video to get experience of one of our typical mobile survey in action.

SMSes

The survey can also be asked as a series of SMSes, where the panel member has to just respond with a single letter or number as a response to the question asked. This is ideal for single question or very short surveys (short series of single questions).

Resources

1. A perspective on sampling in india

A perspective on sampling practices - matching marketer's needs to the changing Indian market scenario and growth of agglomerates and 1 million+ population towns, case for town class for quotas as opposed to actual towns

 
2.Quality of data

A case study that explains how quality of data is much better in case of online surveys, with guidelines on how sampling and non-sampling errors are eliminated.

 
3.Length of survey is inversely proportional to completion rate

A case study which shows how completion rate drops with increase in length and complexity of questionnaire, and shows methods of decreasing the dropout rates.

 
4.More than the length it is the quota

A case study on how market research needs to redefine their quota sampling strategies.

 
5.Effect of incentives

A case study that shows how different kinds of innovative incentive schemes for respondents can dramatically increase the completion rates.






Data Quality

There is a fundamental difference between online self-filling survey and face-to-face offline surveys. There is no 'manual' data punching process involved and data get's captured automatically in the pre-designed back-end layout as per the pre-decided variable & value labeling.


Click here to learn more





Typical Incentives:

Sweepstakes/Lucky Draw - Cash prizes can be offered as sweepstakes/lucky draw to the respondents as extrinsic motivators for finishing the survey. The amount can also be staggered over pages (if number of pages are more).

Redeemable Funbucks: Virtual currency can be offered which the respondents can redeem to purchase various items.

Instant Recharge: Instant mobile recharge (instant gratification) can also be given to the respondent.

Social Contribution: You can appeal to the social motivation of the respondents (works best in combination with any of the above), where certain amount or item (ideal) is donated to a charity for each survey page filled. For example, Juxt recently concluded the India Online Landscape 2013 where it donated 10 grams of rice for each valid page filled by a respondent with the target being to feed 111 children for a year.

Free products: There is also a provision that client products can be offered as a prize to the survey respondents.